today marketplace, you need to bring something fresh and
Outdoor clothing makers seek growth as Europe stagnates
FRANKFURT (Reuters) Makers of outdoor goods from ski jackets to tents and walking trousers are using international expansion, fashionable new products and the Canada Goose Coats On Sale financial clout and expertise of big investors as they battle a slowdown in Europe.
The market for outdoor goods has expanded rapidly over the last decade, with growth rates often reaching 10 percent, as people spend more time in the hills and mountains to get away from the stress Canada Goose Parka of work and cheap Canada Goose keep fit.
The two biggest global markets for outdoor goods are Europe, where the market is worth over $12 billion euros, according to figures from the European Outdoor Group, and the United States, worth $6.5 billion, according to the Leisure canada goose clearance Trends Group.
However, growth in the outdoor market is slowing in Europe Nordic and Alpine regions, where canada goose uk outlet walking up mountains or racing down them on skis has uk canada goose outlet a long tradition.
got Canada Goose Online a saturated market in Europe. There no playing catch up anymore, brands canada goose uk shop are now fighting for market share, Klaus Jost, Canada Goose online president of buy canada goose jacket world biggest canada goose clearance sale sports https://www.canadagoosejacketsaleca.com/ retailer Intersport International Corp, told Reuters.
Such concerns with be in the sector minds as it gathers for an annual trade fair in Friedrichshafen in southern Germany, starting on Thursday.
Private equity owned Jack Wolfskin, for example, saw sales stagnate at 351 million euros ($448.8 million) in 2012, compared with growth of almost 23 percent the previous year.
In the face of such competition, small specialist companies like Hagloefs and Schoeffel are also having to come up with new ways to make their products stand out and lure customers in.
Family owned Schoeffel, which saw flat sales of 93 million euros in 2012, is steeling itself canada goose factory sale for falling profits over the next two to three years as its invests in new products, advertising and shops. The group called in Ogilvy Mather to help it come up with a new advertising campaign, which has been running on TV channels, cinema screens and the Internet.
The group declined to provide further details of its earnings or investments, saying only it was still profitable.
year looks a bit tougher, CEO Nicolas Warchalowski told Reuters. today marketplace, you need to bring something fresh and vibrant to the customer for them to be interested.
Under Asics, the running shoe maker which bought Hagloefs for about linked site $130 million in 2010, Hagloefs has doubled cheap canada goose uk the size of its design team and used Asics gel technology in its hiking and trail running shoes.
It has expanded into Asia and buy canada goose jacket cheap sales canada goose coats on sale there now account for 10 percent of its business, up from 5 percent before the takeover.
the footwear technologies, we hit on something that very few other outdoor brands have, Warchalowski said. Along with that, Hagloefs has brought out a range of neon colored footwear Canada Goose sale and clothing to meet a rising demand for products that are not only practical but stylish.
Wang Rui, 24, a student in product design shopping in the North Face shop in uk canada goose Frankfurt, canada goose store said this was important. outdoor gear in general, I would like to see better fusion between function and colors.
REJECTION LETTER Despite lower growth rates, outdoor is a market that still attracting interest. Canada Goose Inc is seeking canada goose new investors to help it expand.
Recent deals in the sector include Ontario Teachers Pension Plan acquisition of a majority stake in Norwegian outdoor clothing brand Helly Hansen for Canada Goose Outlet about $350 million, Blackstone buy of Jack Wolfskin for about $900 million and Adidas acquisition of Canada Goose Jackets Five Ten for $25 million.
The interest is such that Peter Schoeffel, the seventh generation of Schoeffels to run the eponymous company, has a ready prepared rejection letter that he gets his assistant to send out to interested canada goose black friday sale parties, whether they canadian goose jacket be private equity canada goose uk black friday or overseas rivals looking to break into the European market.
a market that interesting for M because it growing and because of the brands. But I not going to canada goose coats sell.
In any case, the market looks set fair for further growth, even if it is not at the levels some had expected.
just like being in the great outdoors and that why outdoor sport is a global trend, Stefan Herzog, CEO of retailer Sportscheck told Reuters. Outdoor products make up about a fifth of its business.
seeing a paradigm change in the industry, Schoeffel told Reuters. as an industry have to realize that it not so wrenching to have sales growth of 2 percent a year. ($1 = 0.7778 euros).